How do the 5 Keywords and Purpose relate?

Manuel G. asked: So far I totally get the value of generating 5KWs to help with the creative direction for your story and help act as a filter during production and post. Where I am struggling a bit is how those 5KWs become your purpose.

The Purpose is really just the 5 Keywords and what they mean. They are, after all, what you want your story to say, so the 5 words that represent what your story will say is the purpose.