Do you order your Keywords by priority?

David A. asked: I guess that would naturally happen. I imagine just as a story could drastically change by changing one keyword, a story could also change by the keyword you put first. Do all keywords hold the same weight in your experience, or do some prove to be more dominant?

Amina answered: Sometimes it happens, sometimes it doesn't. What I can say is that when we're doing pre-pro, we don't specifically rank order our keywords. One may naturally pop out to be a bit more important to our client, or that we find ourselves coming back to one a bit more than the others, but what's critical about the number of keywords (5) is that they provide context and breadth to your story without overwhelming the viewer with too many themes. If you focus on one more than the others, you risk having a story that's too one-sided.