My concern is that the rest of the team won't know enough about the subject to make an informed opinion to determine Keywords.

Woody Harrison asked: My concern is that the rest of the team won't know enough about the subject to make an informed opinion to determine keywords. Is this something you've experience and how/when do you complete this step? 

For this question, I'd love to share my experience from our last Evo workshop, which was hosted here in Portland, OR last October.

So Evo Workshops were especially unique because we had 12 Musers fly in from around the world with 72 hours to create, produce, and edit a film for local nonprofits. We split into two teams between nonprofits Street Roots and The Rosewood Initiative.

I was on The Rosewood Initiative team; and with such a limited time frame, we knew we needed to divide and conquer in order to gather the most perspectives, really understand the story, and have the most opportunities to discover potential Heart leads.

After an hour of online research and a few hours scouting and talking to people on-site, we all gathered together to share what we found.

Even though none of our members were there to talk to—nor research—every person or all aspects of the organization, because everyone was well-versed in the Muse process and shared this language for communicating—and framework for understanding—story, we were able to quickly share our top choices and a quick summary of each.

And how could we trust that each person would be able to discern which characters they talked to were strong? As well as what information was important to share? Each team member understood the Big 3 Things as well as other elements to listen for, such as Potential Plot Points. This helped us all to be able to identify themes, and their significance, in relation to our Keywords.

In the end, despite having researched for a mere half day, and all of our team members being separated, we were able to lock down our Keywords in an hour, and when we shared them with Jenny (the nonprofit founder) I remember her literal quote was— "you're hired!"

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