Why would I choose 5 Keywords for my story?

Purpose is the goal of your story—why you're telling it. 

For example, perhaps you're trying to spread an idea, raise awareness for a cause, connect people to a brand, or sell a product.  Whatever your purpose is, it's critical to clearly define it before you build your story. 

Within Muse, we define the purpose of any story as 5 Keywords. These 5 words represent everything you want your story to express. 

While building your story in StoryBuilder it’s vital to let the story be your guiding light. Your 5 Keywords steer all the choices you make from now on. By practicing the concept of Story First, we guarantee that all of our decisions are strong and relevant.

Don't worry if that sounds foreign at first, we've got Keyword prompts directly inside StoryBuilder.