Muse StoryBuilder
  • Home
  • StoryBuilder
  • The Muse Process

Purpose Pillar

  • Does one question lead to one Keyword? How do we narrow 7 questions to 5 Keywords?
  • Should a call to action be indirect or direct?
  • What is the difference between the Early Impetus and the Purpose?
  • Why isn't Purpose the first step of storytelling?
  • Why 5 Keywords? Why not 3 or 4 or 6?
  • How do the 5 Keywords and Purpose relate?
  • How do you present Keywords to a client?
  • How do you ensure the story helps viewers remember a brand name?
  • Do you ask yourself or your client/couple the questions to uncover the Keywords?
  • How do I balance story with the product/features/commercial?
  • When do you choose Keywords? Before or after you choose a Heart?
  • Should my client choose the Keywords?
  • Do you order your Keywords by priority?
  • Must your Keywords align directly with the questions you posed?
  • My concern is that the rest of the team won't know enough about the subject to make an informed opinion to determine Keywords.
  • Should keywords for a documentary series be per episode, per series, or both?
  • What if a client doesn't like or agree with your Keywords?
  • Should I steer the interviewees to say Keywords?
  • How do we ensure Keywords mean the same thing to others as they do to you?
  • How do Keywords relate to our Heart?
  • 1
  • 2

Categories

  • General
  • Listening and Pre-interviews
  • People Pillar
  • Places Pillar
  • Plot Pillar
  • Purpose Pillar
  • Stillmotion Films
No results found

© Muse Storytelling 2022. Powered by Help Scout