- How do we build out what's between the Acceptance and Answer?
- How do you plan Conflict in a wedding film?
- Can you have multiple Conflicts within a film?
- Should each Plot Point carry one Keyword?
- Will Conflict make a story too serious? How do I communicate why Conflict is important to clients?
- As word spreads about your project, aren't they already going to know what the Answer is and won't that take away from its role?
- Do you consider the audience when choosing your Heart?
- Wouldn't it make sense to also score/choose our Heart based on best Conflict?
- Is the Hook a trailer or is it part of the film itself?